The Actual Future of Automated Driving

IQ Magazine
2 min readJun 13, 2019

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The way people travel from one point to the other is evolving. The car sharing and ride-sharing culture is taking over. The emergence of new mobility options is offering faster, cheaper, cleaner and more efficient ways to travel. Yet, the future of mobility is shifting to driver-less vehicles. This will not only affect the way we travel but also different industries such as insurance, healthcare and hospitality.

Automated driving essentially is essentially a driving technique where vehicles can move from point to point without human conduction. Deloitte argues that there are four main “future states” that would emerge into the new mobility ecosystem:

  1. Personally owned driver-driven: For the sake of convenience, flexibility and security, people will still have private ownership over their own vehicles.
  2. Shared driver-driven: There will be a continuous growth of ride-sharing to serve greater local transportation needs and help reduce the numbers of cars each household owns.
  3. Personally owned autonomous: Drivers will still prefer owning their own vehicles but would seek driver-less functions for convenience and safety. They would also look for vehicles that are personalized to families and individual needs.
  4. Shared autonomous: This category combines both autonomous and vehicle-sharing trends where a series of passenger experiences would be offered to meet various needs at different prices.

Not only are almost major car makers investing in the autonomous vehicles technology, Forbes predicts that there are more than 1700 startups entering to disrupt the car industry. At the beginning of just last year, Uber announced that it just ordered 24,000 self-driving Volvos. Tesla also just released an electric, long-haul tractor trailer with extraordinary technical specs (range, performance) and self-driving capabilities. While new opportunities are expanding, it is important for everyone to consider how this change would affect their ecosystem.

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IQ Magazine
IQ Magazine

Written by IQ Magazine

Emory Entrepreneurship & Venture Management’s online magazine featuring entrepreneurial news from students, professors, and exec!

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